Pricing

Read your biology.
Then build the formula.

Start with the DNA kit, your insights are yours for life. When you’re ready, we blend a one-of-one supplement built from what we found. No bundle. No pressure.

Start here

Step 1 · One-time

Trait DNA Kit

$149USD, one-time

Everything you need to map your biology. No subscription required.

  • At-home cheek swab kit shipped to your door
  • Genotyping of 650,000+ data points
  • Curated analysis against our 73-marker panel: 48 that shape your formula, 25 more behind your wellness traits
  • Full personalized insights report (gene-by-gene)
  • Member dashboard with all your DNA data
  • Lifetime access, your DNA doesn't change

Secure checkout via Stripe · Prices in US dollars · Ships to the US and Canada · No subscription required

Step 2 · When you’re ready

Built from your results

Personalized Supplement

$159USD/mo

Once your DNA report lands, we show you exactly what your formula would contain, every ingredient, every dose, every reason. You decide if you want it shipped. If you opt in, it’s billed monthly, in 3-month minimum terms that renew until you cancel, and your first term usually spans four monthly payments.

  • Custom-blended supplement formula (one bottle)
  • A research-based base, adjusted to your DNA profile
  • 90-day supply shipped automatically every 3 months
  • We may refine our rules as new research emerges, which could improve your formula
  • Available as capsules or flavored powder
  • 3-month minimum terms that renew until you cancel; cancel online any time, and cancelling at least 14 days before your next supply is made ends your membership at the end of the term you're in

You’ll be invited to subscribe when your DNA results come back. So far, most members have had their results 5 to 10 weeks after ordering the kit, and some have waited longer. The biggest variable is how soon the swab goes back in the mail, and returns from Canada take longer because they cross the border. No commitment now.

Pay $149 today. Decide on the supplement after you’ve seen your results.

How we compare

More markers. Lower entry. One bottle.

The honest read on the DNA-personalized supplement space. Everyone’s product is a little different, here’s exactly how Trait sits next to the names you may already know.

Trait

  • DNA: 73-marker curated panel from 650,000+ genotypes
  • Kit: $149 one-time
  • Monthly: $159, only if you opt in
  • Formula: Custom-blended, one bottle
  • Insights: Yours for life, no subscription required

10X Health (Gary Brecka)

  • DNA: 5 genes
  • Test: $599
  • Monthly: Subscription required for protocol
  • Formula: Selected from off-shelf catalog

Rootine

  • DNA: DNA + blood biomarkers
  • Blood-work: ~$125
  • Monthly: ~$94 (multivitamin paused 2025)
  • Formula: Microbead vitamins, pivoting to drink mixes

Comparison figures based on publicly listed prices and product descriptions as of June 2026. Each company’s offering evolves; we update this section quarterly. If you find something here you believe is inaccurate, email hello@vitalityformulas.co and we’ll review.

The economics

One bottle, or ten.

A thorough supplement routine usually means a cabinet of bottles, generic doses, and a lot of guessing. Here is roughly what that costs, and which of it your one bottle replaces.

Off the shelf, à la carte

$225/mo

  • Methylated B-complexactive folate + B12, methylation$22
  • Vitamin D3immune, bone, mood$20
  • Omega-3 (high EPA/DHA)Add-onheart, brain, healthy inflammatory response$30
  • Magnesiumsleep, stress, muscle$18
  • Zinc + seleniumimmune, thyroid, antioxidant$16
  • CoQ10Add-oncellular energy, heart$25
  • Bioavailable curcuminAdd-onjoints, healthy inflammatory response$26
  • NAC (glutathione support)oxidative stress, detox$18
  • BerberineAdd-onglucose metabolism$22
  • Foundational multivitaminbroad micronutrient base$28

Plus 8–12 capsules a day, ten expiration dates to track, generic one-size doses, and no idea which ones your body actually needs.

The 4 lines marked Add-on are not part of the $159 formula. If your results point to them, you can add them to your plan for a separate monthly price, and we say so before you pay. Everything else on this list is the $122 your one bottle stands in for.

Your Trait formula

$159/mo

  • One bottle, built from your DNA
  • Doses adjusted where your variants call for it
  • No double-dosing, no gaps, no guesswork
  • Rules refined as new research emerges
  • Shipped to your door every 90 days

One bottle in place of $122 of guesswork

Not the cheapest way to take supplements. The only way to take the ones your DNA actually asks for, at the doses it asks for, in one bottle.

Illustrative comparison, not a savings claim. Prices reflect typical premium-brand retail for 30-day supplies and vary by brand and dose; your formula’s exact contents depend on your DNA, so some lines above may not apply to you at all. Items marked Add-on are priced separately and are never included in the $159.

Questions

Frequently asked.

Do I have to subscribe to the supplement to do the DNA test?
No. The $149 DNA kit is a complete standalone purchase, you get the kit, the lab analysis, your full insights report, and lifetime access to your data. The $159/mo supplement subscription is entirely optional and can be started later after you see your results.
What's included in the $149 DNA kit?
Your $149 covers the kit, a prepaid return mailer on US kits (Canadian kits: see "Do you ship to Canada?" below), lab genotyping of 650,000+ genetic data points, analysis against our panel of 73 curated markers, 48 of which shape your formula, and your full personalized insights report. No subscription required. How many of these markers can be read from any one sample depends on the sample and on the lab's genotyping array: the array our lab uses from November 2026 does not carry two of the 48 formula markers, and your dashboard shows how many were read from yours. Worth being clear about what this is not: it isn't ancestry, and it isn't a disease test. We read the markers that change what your body does with specific nutrients, and nothing here screens for, diagnoses, or reports on illness.
How does the optional $159/mo subscription work?
After your DNA results come back, you can opt into the supplement subscription anytime. It's $159/month, billed monthly from the day you subscribe, in 3-month terms that renew until you cancel. Each term is one 90-day supply and is measured from when your formula is made, so your first term usually spans four monthly payments rather than three. Your first month is charged when you subscribe, and then on the same date every month after that. Your formula is made to order once your results are in, and a fresh 90-day supply is made every 3 months. If anything in your health survey needs a closer look before we make it, we hold the formula and email you rather than ship it.
When am I charged, and when does my first supply arrive?
You're charged at checkout, the same as any subscription, and then monthly. Production starts as soon as your results and your health survey are both in, and a made-to-order supply takes about 5 to 10 business days before it ships with tracking. If your results aren't back yet when you subscribe, nothing is made until they are, and we email you at each step so you always know where your order stands.
How long until I receive my results?
Your kit arrives in 3 to 5 business days in the US, a little longer to Canada. Lab analysis usually takes 2 to 4 weeks after the lab receives your sample, and sometimes longer. So far, most members have had their results 5 to 10 weeks after ordering the kit, and some have waited longer. The biggest variable is how soon the swab goes back in the mail, and returns from Canada take longer because they cross the border. We email you at each step.
Why a 3-month minimum on the subscription?
Two reasons, one biological, one practical. Biologically, supplementation works on the timescale of cellular turnover: red blood cells renew about every 120 days, and markers like homocysteine and vitamin D take 8-12 weeks of consistent intake to meaningfully shift. A few weeks isn't a fair test of your formula, and three months gives those levels time to move. Practically, each formula is custom-blended to your DNA (not pulled from inventory), which carries a per-batch setup cost; a 3-month commitment lets us hold the price at $159 rather than pricing in single-bottle economics. Memberships renew in 3-month terms until you cancel, and the next answer says exactly how cancelling works.
Can I cancel my membership?
Yes. You can cancel any time, in one click from your portal. It takes effect at the end of the 3-month term you're in, and the remaining monthly payments of that term are still charged. Cancel at least 14 days before your next 90-day supply is due to be made and it is never made or billed; inside those 14 days it is already committed to production, so it is made, shipped and billed across one more term, and your membership ends after that term. Before you confirm, your portal shows exactly what cancelling today would mean for you. Every formula is made to order, so once a supply has been made or shipped it cannot be returned or refunded. If it arrives damaged, defective or incorrect, tell us within 14 days of delivery and we will replace it or refund it. The $149 DNA kit may be refunded if you cancel before the lab has received and begun processing your sample; once the lab has begun processing it, the kit fee is non-refundable, because the testing has been done.
Do you ship to Canada?
Yes, we're proudly Canadian-founded and ship to Canada. Prices are in US dollars, so what you pay in Canadian dollars depends on the exchange rate. A couple of honest cross-border notes so nothing surprises you: international DNA kits don't include a prepaid return mailer (customs rules), so you'll cover return postage (about CA$25 with Canada Post Tracked Packet; courier services cost more) and complete a short customs form when you mail your sample back. Kits to and from Canada also take a little longer in transit. If your kit includes customs instructions, follow them; yourtrait.com/sample-return (and your welcome email) walks you through the rest. If you later start the supplement, any import duties are set by the CBSA and collected on delivery (usually modest).
Is my DNA data safe?
Your genetic data is processed by a CLIA-certified, HIPAA-compliant laboratory. We never sell it, and we never share it with insurers, employers, data brokers or advertisers. You can ask us to delete your genetic data at any time, and our Privacy Policy explains what we delete and what we keep.

Ready to begin?

$149 today. Decide on the supplement after you see your DNA.