Pricing
Read your biology.
Then build the formula.
Start with the DNA kit, your insights are yours for life. When you’re ready, we blend a one-of-one supplement built from what we found. No bundle. No pressure.
Step 1 · One-time
Trait DNA Kit
Everything you need to map your biology. No subscription required.
- At-home cheek swab kit shipped to your door
- Genotyping of 650,000+ data points
- Curated analysis against our 73-marker panel: 48 that shape your formula, 25 more behind your wellness traits
- Full personalized insights report (gene-by-gene)
- Member dashboard with all your DNA data
- Lifetime access, your DNA doesn't change
Secure checkout via Stripe · Prices in US dollars · Ships to the US and Canada · No subscription required
Built from your results
Personalized Supplement
Once your DNA report lands, we show you exactly what your formula would contain, every ingredient, every dose, every reason. You decide if you want it shipped. If you opt in, it’s billed monthly, in 3-month minimum terms that renew until you cancel, and your first term usually spans four monthly payments.
- Custom-blended supplement formula (one bottle)
- A research-based base, adjusted to your DNA profile
- 90-day supply shipped automatically every 3 months
- We may refine our rules as new research emerges, which could improve your formula
- Available as capsules or flavored powder
- 3-month minimum terms that renew until you cancel; cancel online any time, and cancelling at least 14 days before your next supply is made ends your membership at the end of the term you're in
You’ll be invited to subscribe when your DNA results come back. So far, most members have had their results 5 to 10 weeks after ordering the kit, and some have waited longer. The biggest variable is how soon the swab goes back in the mail, and returns from Canada take longer because they cross the border. No commitment now.
Pay $149 today. Decide on the supplement after you’ve seen your results.
How we compare
More markers. Lower entry. One bottle.
The honest read on the DNA-personalized supplement space. Everyone’s product is a little different, here’s exactly how Trait sits next to the names you may already know.
Trait | 10X Health | Rootine | |
|---|---|---|---|
| Genetic markers analyzed | 73-marker curated panel (from 650,000+ genotypes) | 5 genes | DNA + blood biomarkers |
| Up-front cost | $149 DNA kit | $599 genetic test | ~$50 DNA + ~$125 blood-work |
| Monthly cost | $159, only if you opt in | Subscription required for protocol | ~$94/mo (multivitamin paused 2025) |
| Formula format | Custom-blended, one bottle | Selected from off-shelf catalog | Microbead vitamins (pivoting to drink mixes) |
| See your report without subscribing | Yes, yours for life | No | No |
Trait
- DNA: 73-marker curated panel from 650,000+ genotypes
- Kit: $149 one-time
- Monthly: $159, only if you opt in
- Formula: Custom-blended, one bottle
- Insights: Yours for life, no subscription required
10X Health (Gary Brecka)
- DNA: 5 genes
- Test: $599
- Monthly: Subscription required for protocol
- Formula: Selected from off-shelf catalog
Rootine
- DNA: DNA + blood biomarkers
- Blood-work: ~$125
- Monthly: ~$94 (multivitamin paused 2025)
- Formula: Microbead vitamins, pivoting to drink mixes
Comparison figures based on publicly listed prices and product descriptions as of June 2026. Each company’s offering evolves; we update this section quarterly. If you find something here you believe is inaccurate, email hello@vitalityformulas.co and we’ll review.
The economics
One bottle, or ten.
A thorough supplement routine usually means a cabinet of bottles, generic doses, and a lot of guessing. Here is roughly what that costs, and which of it your one bottle replaces.
Off the shelf, à la carte
$225/mo
- Methylated B-complexactive folate + B12, methylation$22
- Vitamin D3immune, bone, mood$20
- Omega-3 (high EPA/DHA)Add-onheart, brain, healthy inflammatory response$30
- Magnesiumsleep, stress, muscle$18
- Zinc + seleniumimmune, thyroid, antioxidant$16
- CoQ10Add-oncellular energy, heart$25
- Bioavailable curcuminAdd-onjoints, healthy inflammatory response$26
- NAC (glutathione support)oxidative stress, detox$18
- BerberineAdd-onglucose metabolism$22
- Foundational multivitaminbroad micronutrient base$28
Plus 8–12 capsules a day, ten expiration dates to track, generic one-size doses, and no idea which ones your body actually needs.
The 4 lines marked Add-on are not part of the $159 formula. If your results point to them, you can add them to your plan for a separate monthly price, and we say so before you pay. Everything else on this list is the $122 your one bottle stands in for.
Your Trait formula
$159/mo
- One bottle, built from your DNA
- Doses adjusted where your variants call for it
- No double-dosing, no gaps, no guesswork
- Rules refined as new research emerges
- Shipped to your door every 90 days
One bottle in place of $122 of guesswork
Not the cheapest way to take supplements. The only way to take the ones your DNA actually asks for, at the doses it asks for, in one bottle.
Illustrative comparison, not a savings claim. Prices reflect typical premium-brand retail for 30-day supplies and vary by brand and dose; your formula’s exact contents depend on your DNA, so some lines above may not apply to you at all. Items marked Add-on are priced separately and are never included in the $159.
Questions
Frequently asked.
Do I have to subscribe to the supplement to do the DNA test?
What's included in the $149 DNA kit?
How does the optional $159/mo subscription work?
When am I charged, and when does my first supply arrive?
How long until I receive my results?
Why a 3-month minimum on the subscription?
Can I cancel my membership?
Do you ship to Canada?
Is my DNA data safe?
Ready to begin?
$149 today. Decide on the supplement after you see your DNA.